Excerpt from:  Real Estate Industry Leader's Roundtable
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August 15, 2007

Dave Beson-- Real Estate Interview

"Three Big Myths of Real Estate Marketing"
Dave Beson

Dave Beson entered the real estate business in 1974, where he evolved from top salesperson to training director to manager, speaker, author and personal business coach. Dave's speaking engagements have taken him over 4 million miles as he presented more than 2,700 seminars in all 50 states plus Mexico, Canada, the Virgin Islands, New Zealand, Australia, Ireland, England and South Africa.

Dave has appeared as a featured speaker for the National Association of REALTORS® for the past 30 consecutive years. He is highly sought after as a leading industry expert by REALTORS®, broker/owners and corporations-including Hewlett Packard where Dave is the number-one industry consultant for HP's Real Estate Division.

Dave has excelled for more than 25 years as a REALTOR®, a trainer, a speaker and a technology product developer. His focus has been helping professional agents to streamline their business and add profits using technology.


In his real estate interview at Real Estate CyberSpace Radio he provides the following real estate tips:

Tips for Taking Advantage of Technology

  1. A challenge in what has become a 24/7 technological world is to maintain a balance between work and the rest of life; technology should be a tool, not an impediment.
  2. A tablet PC is a great tool that makes data portable-Beson especially likes HP's tc4400; it is similar to a notebook except the screen swivels and locks down; the stylus lets you do things not possible with a keyboard.
  3. Wireless is a huge trend; using a tablet and a wireless hookup makes it possible to access data and conduct business from almost anywhere in the world; however, during your private time, it is okay to turn the tablet and your wireless connection off.
  4. Wireless can also be used with a portable minicomputer such as a palm-sized HPI pack or even a cell phone; portable devices can be synced with your office to keep you supplied with current and correct data while you are in the field as a rainmaker.

In this briefing he also covers the following useful real estate advice:

  • Impact of the Internet
  • Newest Beson Seminar
  • The Most Important Thing for Agent Productivity
  • New Book Title
  • Favorite Web Sites
  • Updating Former Predictions
  • Advice Going Forward


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