Excerpt from: Real Estate Industry Leader's Roundtable
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| September 13, 2007 | | How To Promote a Web Address. |  Jerry Rossi was a Super Star before the label existed. He exploded into the real estate business with ten listings in his first two weeks and 86 trips to the closing table during his first year in the business! Today Rossi (he prefers that handle) owns and operates Rossi Speaks, Inc. and provides international interactive workshops that deliver motivation and education to companies, corporations and associations. He has delivered more than 3000 presentations over the last 25 years and is the author of Dog Eat Dog & Vice Versa: 9 Secrets to Put the Bite into Your Marketing.
Rossi has been a National Association of REALTORS' convention speaker for 16 consecutive years and was twice nominated Educator of the Year. He now shares his talents by coaching rooms full of people. He applies the basics of communication and technology with his unique teaching process that he calls "Power Learning." Rossi has stimulated positive shifts in individuals, associations, corporations and teams across many industry lines. In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information: How To Promote a Web Address - Companies need to be strong about enforcing their brand in order to generate traffic-an obvious step is to base the email addresses of company agents on the web site instead of using generic addresses such as @aol.com or @earthlink.net.
- If an email address is long, break it onto two lines on a business card to allow it to be large enough to be read easily.
- The web site should be posted prominently on all company marketing, including business cards, yard signs, print ads and billboards.
- Every agent does not have to have a personal web site, but every agent should have a personal url-e.g., jerryrossi.com; the personal url might be used to point to the agent's page on a larger company site if that site is excellent; building one's own site may not be worthwhile.
In this briefing he also covers the following useful real estate topics: - Why There Are Technology Naysayers
- More Tips for Driving Traffic to a Web Site
- Third Level Domains
- Great Web Marketing Ideas
- Putting the Bite into Marketing
- Favorite Web Sites
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