Excerpt from:  Real Estate Industry Leader's Roundtable
.
October 12, 2007

Colleen Sheridans Real Estate Interview

Advantages of Online Real Estate Marketing
Coleen Sheridan

Colleen Sheridan is Founder and CEO of theSmallTenant.com She is a twenty-year veteran of the commercial real estate business and has held senior level positions with major commercial real estate companies including: Cushman & Wakefield, Insignia/ESG, CBRE and CDI Developments, International. Through her extensive experience in representing corporations large and small, and in underwriting acquisitions for commercial real estate investments, she is uniquely aware of what she describes as "the inefficiencies in the industry", particularly in the area of small tenant transactions. Her concept of a virtual information source for small tenants, where they can obtain vital information, find necessary resources and obtain advice, ed to the underlying concept for theSmallTenant.com, Inc.

During Colleen's career, she has sold over $2 billion in commercial real estate representing major clients such as IBM, Pitney-Bowes, Dean Witter, Honeywell, CNBC, Swiss Bank and 3M. A specialist in intuitional grade net leases, portfolio sales, corporate asset sales and municipal consulting, she holds real estate licenses in New York and Connecticut and is a member of ULI, the Real Estate Board of New York and WX. She has also participated in the New York City Board of Education Mentoring Relationship Program.

In her real estate interview at Real Estate CyberSpace Radio she discusses the following real estate information:

Advantages of Online Marketing

  1. Shifting from traditional news print to online marketing is a good strategy for small-space property; owners and brokers get broader exposure to the market and can disseminate more information to prospects.
  2. The cost of using theSmallTenant.com is favorable—only $30 for an ad for three months compared to several hundred dollars for newspaper ads.
  3. The number of hits the site gets is growing exponentially—already up to 150,000/month since its launch in January 2005.

In this briefing she also covers the following useful real estate topics:

  • The Challenge of Small Tenant Space
  • Conventional Marketing of Small Space
  • theSmallTenant.com
  • Using theSmallTenant.com
  • Favorite Web Sites
  • Potential for Increased Profits





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