Excerpt from: Real Estate Industry Leader's Roundtable
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| October 24, 2007 | | Tips for Web Designers and Web Masters | Suzee Miller is an author, real estate broker and Feng Shui consultant. She is the creator of the simple "Five Element Business System" that has helped thousands of real estate and business professionals advance their careers.
Suzee has authored 18 feng shui sales and marketing programs. She speaks at architectural, building and real estate conventions and is a popular guest on radio and TV. She educates and empowers real estate professionals on feng shui principles and their applications in the listing, sale, lease and development of property and web sites.
Her presentations, including "Color Your Listings Sold with Feng Shui," demonstrate unique and dynamic sales and marketing techniques for rookies and seasoned agents alike.
In her real estate interview at Real Estate CyberSpace Radio she discusses the following real estate information: Tips for Web Designers and Web Masters - Abide by the "less means more" rule in visual design; keep verbiage at an eighth-grade reading level; use a logical layout that makes clear the benefits offered to clients.
- The header of a page should be in a "fire" color (red, orange, gold) to bring attention to the top or center (the fame and fortune areas of the ba-gua).
- Include six to eight ways to capture email addresses, e.g., free tips lists or a Q&A section; FengShui4RE.com is a resource for a tips list.
- The feng shui elements make an immediate difference for visitors-what makes them want to stay at a web site or a property; a lack of balance drives people away; the creation of balance and a lack of clutter engage people; the desired impact is a postive AHA or WOW.
- Aim for elements of fun, surprise, excitement, uniqueness, interest-not just the technical; Judy McCutcheon's use of the dog-host Chester at her Dallas Homes site is a good example.
- Include a "Click here if you'd like to share this site with a friend" opportunity.
In this briefing she also covers the following useful real estate topics: Feng Shui Defined Application to Real Estate Web Site Application Ways to Enhance Web Site Impact Incorporating Feng Shui on Properties How to Feng Shui a Business Card Practical Feng Shui Advice for Agents
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