Roger Butcher--Real Estate Interview

According to Roger Butcher, prestige, financial independence and a sense of accomplishment combined with a quality personal life distinguish the successful real estate professional. Throughout his real estate career, Roger has achieved them all. When he entered the real estate business in 1971, he knew the key to financial success was high-volume listings and sales. This concept, in turn, would create endless Cash Flow and wealth.

With an intuitive grasp of sales techniques, Roger began to create his series of effective dialogue scripts and his Referral Marketing System^TM. Using these, he achieved record-breaking results, building a personal inventory of 78 concurrent, good, salable listings. Roger's system was so productive that he completed as many as 47 transactions in a single month. He also became the top sales person in an organization of over 5,300 agents.

In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information:

Real Estate Open Houses

1. An open house should be promoted in advance with a density marketing campaign.
2. First, send out announcement postcards on a new listing immediately, timed to be delivered on a Thursday or Friday; follow with a card to be delivered on the next Tuesday announcing an open house the next weekend.
3. On that same Tuesday, also post a sign on the lawn giving details about the future open house; running flag streamers from the corners of the house to the sign attract attention..
4. A less expensive marketing approach than mailing is to hand deliver flyers announcing the listing, the subsequent open house and the eventual house sale; include your web site info on the back plus a listing of enticing reports that can be downloaded-the technique gets people coming to you.
5. New agents who don't have listings of their own to show should consider asking other agents if the new agent could help market a property.

In this briefing he also covers the following useful real estate topics:

• Analysis of Real Estate Business
• Technology Tips for Agents
• Web Site Strategy
• Challenges for Agents
• Referral Business
• Branding
• Ways to Stay in Touch
• Expired Listings
• Time Organization
• Handling Competition
• Favorite Web Sites for Productivity
• Closing Advice for Agents