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 As a
member of Google’s Strategic Partner Development team, Justin McCarthy is
responsible for leveraging Google's volume of real estate searches for top real
estate companies. To date, Google has enjoyed productive relationships with
leading real estate companies—including, the major national full-service
brokerages, such as: Baird & Warner, Century 21, Coldwell Banker, ERA, NRT,
Prudential, RE/MAX and Windermere.
Justin joined Google from DoubleClick
Inc., where he was the General Manager, Entertainment & Travel Networks,
responsible for business development and advertising relationships with top-tier
customers. His prior professional experience includes sales and marketing
positions at a number of other media companies, including: The New York Times
Company, Time Inc., and Hartford Media.
In his real estate interview at
Real Estate CyberSpace
Radio he discusses the
following real estate information:
Google
and the Real Estate Market
- Google has been
involved with real estate throughout its history as a company; since the outset,
people have used Google as a primary source to find experts and solid
information within the industry.
- Google has felt an
obligation to provide a decent ranking of results for such consumer searches,
and in doing so, has provided a service to the real estate industry by passing
consumers directly to professionals at no cost to either.
- The number of pages
that Google indexes—i.e., the number it crawls on the web to seek information—
exceeds 8 billion; that volume of information gives consumers a head start as
they begin a web search; by linking consumers to information as directly as
possible, Google shortens their search cycle.
- Google has no interest
in taking real estate brokerage fees or taking any commission sharing position;
that attitude has been communicated to the NAR Strategic Planning Committee
several times in recent years.
- Google uncovers a vast
pool of potential clients who have questions; the real estate industry has an
opportunity to meet the needs of those consumers; in that regard, Google
partners with RE pros and looks forward to continuing to do so.
In this
briefing he also covers the following useful real estate
topics:
- How RE Pros Can
Have a Google Presence
- Google
Mapping Services
- Blogging and
Video
- Google Apps
- Favorite Places
on the Web
- Looking Out
Three Years
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