Excerpt from:  Real Estate Industry Leader's Roundtable
.
January 15, 2008

Jerry Rossi's Real Estate Interview

In this interview he discusses "Great Web Marketing Ideas" and other useful Real Estate topics
Yellow page ads and classified advertising in newspapers are not worth doing; newspapers themselves are migrating toward the Internet. The rule of thumb is to stop spending a dollar on marketing unless you are getting at least two dollars in return.
– 
Jerry Rossi

Jerri RossiJerry Rossi was a Super Star before the label existed. He exploded into the real estate business with ten listings in his first two weeks and 86 trips to the closing table during his first year in the business! Today Rossi (he prefers that handle) owns and operates Rossi Speaks, Inc. and provides international interactive workshops that deliver motivation and education to companies, corporations and associations. He has delivered more than 3000 presentations over the last 25 years and is the author of Dog Eat Dog & Vice Versa: 9 Secrets to Put the Bite into Your Marketing.

Rossi has been a National Association of REALTORS' convention speaker for 16 consecutive years and was twice nominated Educator of the Year. He now shares his talents by coaching rooms full of people. He applies the basics of communication and technology with his unique teaching process that he calls "Power Learning." Rossi has stimulated positive shifts in individuals, associations, corporations and teams across many industry lines.

In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information:

Great Web Marketing Ideas

  1. An agent who replaces the dealer ID on his vehicle with a large graphic of his web address, a caricature of himself and "Real Estate," gets lots of online hits; a tag with a web address also can be made for a vehicle.
  2. The web address can appear as the large brand on house signs.
  3. Employ spatial repetition via postcards; spatial repetition is putting something in people's minds often enough that they recall it.

In this briefing he also covers the following useful real estate topics:

  • Why There Are Technology Naysayers
  • How to Promote a Web Address
  • More Tips for Driving Traffic to a Web Site
  • Third Level Domains
  • Putting the Bite into Marketing
  • Favorite Web Sites



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