Richard Beckman-- Real Estate Interview

Richard Beckman has a true passion for real estate, real estate marketing and real estate technology. He is an agent with West Realty Shelton in Shelton, WA. His sales team, the Richard Beckman Group, consists of four other licensed agents.

Richard's personal web site acquires over 8,500 sessions a month. He has first-page search recognition and placement on Yahoo, MSN and AltaVista and was recently featured by RIS Media, for his success with Internet advertising. He specializes in residential, land, land development, acreage, golf courses, waterfront and recreational properties and was ranked in the top two in Mason County in volume for listings sold last year.

Richard has a degree in Information Systems Technology and was a regional director for Realtor.com. He is an active community member, serving as co-chair of the Shelton Quality of Life committee and as a board member for the Mason County Board of Realtors. He is also active with the Chamber of Commerce government affairs committee.

In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information:

Elements of the Marketing Program

1. Beckman pays Coracle a flat annual fee based on the number of key-word terms he chooses at a rate of $1,300 per four-word string; Coracle guarantees first-page placement for a four-word string (e.g., Mason County real estate).
2. For listing clients, Beckman guarantees first-page search engine placement plus a showcase listing on Realtor.com, MSN and AOL.
3. His monthly mail campaign to his farm area is the key to promoting what he has to offer to prospective listing clients-each mailer makes clear the steps he follows in marketing every listing.
4. His system blends together technology and traditional marketing outreach; repeating it over and over has worked well for him.

In this briefing he also covers the following useful real estate topics:

• Beckman's Start in Real Estate
• Agent Tools to Generate Leads
• Favorite Places on the Web