Excerpt from: Real Estate Industry Leader's Roundtable
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| April 08, 2008 | | Handling Real Estate Competition | New agents who don't have listings of their own to show should consider asking other agents if the new agent could help market a property.  According to Roger Butcher, prestige, financial independence and a sense of accomplishment combined with a quality personal life distinguish the successful real estate professional. Throughout his real estate career, Roger has achieved them all. When he entered the real estate business in 1971, he knew the key to financial success was high-volume listings and sales. This concept, in turn, would create endless Cash Flow and wealth.
With an intuitive grasp of sales techniques, Roger began to create his series of effective dialogue scripts and his Referral Marketing SystemTM. Using these, he achieved record-breaking results, building a personal inventory of 78 concurrent, good, salable listings. Roger's system was so productive that he completed as many as 47 transactions in a single month. He also became the top sales person in an organization of over 5,300 agents.
Roger was awarded the prestigious Vince Lombardi Award from the Green Bay Association of REALTORS®. He has been a featured speaker for the National Association of REALTORS® convention as well as for hundreds of state conventions and Boards of REALTORS® throughout the United States and Canada. Roger's training is used from Singapore to South Africa, and for years this training has been the foundation for thousands of today's successful real estate professionals. In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information: Handling Competition - Statistics show that 90% of the agents pursue 10% of the business, while 10% of the agents control 90% of all the listings, sales and commissions.
- To eliminate 90% of the competition: dress professionally (like you deserve business), always be 15 minutes early for appointments (never be late); return all your calls and emails every two hours; learn to ask for what you want-top agents know how to turn prospects on by talking in real estate terms.
In this briefing he also covers the following useful real estate topics: - Analysis of Real Estate Business
- Technology Tips for Agents
- Web Site Strategy
- Challenges for Agents
- Referral Business
- Ways to Stay in Touch
- Expired Listings
- Open Houses
- Time Organization
- Favorite Web Sites for Productivity
- Closing Advice for Agents
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