Excerpt from:  Real Estate Industry Leader's Roundtable
.
May 29, 2008

Albert Clarks Real Estate Interview

In this real estate interview he discusses RealPING Push to Talk

Clark ImageAlbert Clark is a seasoned marketing executive and homeowner advocate who is the Founder of My Homeowners Club. With a background in telecommunications and computer networking, he worked first at U.S Sprint and then with a venture-capital-backed acquisition company while he attained his MBA in Finance from American University.

In 1990, he co-founded the United Homeowners Association, a nationwide non-profit advocacy and lobbying organization. There he built industry alliances with the National Association of REALTORS® and several financial organizations. Clark advocated legislative and regulatory changes designed to make homeownership more attainable. Highlights of this advocacy include commendation by President Clinton for his involvement as a founding member of the President's National Homeownership Strategy.

In 1996 he joined eNeighborhoods, where he served as Director of National Sales. In September 2002, Clark founded My Homeowners Club and currently serves as Principal Partner of that organization.

In his real estate interview at Real Estate CyberSpace Radio he discusses the following real estate information:

RealPING Push to Talk

  1. RealPING Push to Talk was developed in late 2005 as a tool for agents to provide their website visitors a faster way to get questions answered; NAR stats show that consumers go with the first agent they hear from.
  2. The Society's Online Convention in February used the service at convention booths to rave reviews from both convention-goers and vendors; information could be conveyed much faster and more personally by the phone contact than by traditional email.
  3. RealPING Push to Talk is a voice-over technology protocol; when consumers have a question, they click the agent's button to see a customized page (with the agent's photo and branding) that says the agent will talk with them "right now"- a true WOW factor.
  4. Consumers enter the phone number where they can be reached, and immediately the service places an outgoing voice-over-Internet call to that number; when the consumer picks up, a voice instructs them to hold on while their call is connected.
  5. The call goes to the agent's designated phone number so that the consumer can be chatting live with the agent within seconds; the event happens in real time and neither party pays for the call.
  6. Push to Talk has true WOW power; it presents the agent as being high-tech and available; realPING subscribers can include the electronic button on their web sites, in virtual tour listings and in email messages to provide immediate service.
  7. The call to agents shows realPING on the datascreen, so they know the call is coming from one of their urgent, real-time sources.

In this briefing he also covers the following useful real estate topics:

  • Impact of the Internet on RE Practitioners
  • Technology Trends for the Industry
  • Competitive Edge
  • Broker Benefits
  • Meeting Marketplace Demand
  • Cost of Service
  • Favorite Sites

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