Excerpt from: Real Estate Industry Leader's Roundtable
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| June 05, 2008 | | In this interview she discusses the value of E-Zines. | |
 Nancy
Michaels is a nationally known business development coach, author,
speaker and consultant. Her specialty is helping her clients—both small business
owners and large corporations—to land and maintain long-term client
relationships through creative, innovative and strategic sales and marketing
strategies that distinguish them from their competitors and increase and develop
their businesses.
Nancy is the author of several popular business books
including Off the Wall Marketing Ideas and Perfecting Your Pitch. She has
also written articles for numerous business publications such as Entrepreneur
Magazine, US News & World Report, Franchise Times, New York Post, Business
Week, Fortune Small Business, Area Developer, and The Costco Connection. In
addition, she is often invited to speak to business groups throughout the
country.
In her real estate interview at Real Estate CyberSpace
Radio she discusses the
following real estate information:
Value of E-Zines
- An e-zine is an online
newsletter; this application of technology lets you market to your audience in a
very cost-effective way.
- Keep your content rich
so that people are motivated to open it when they see your name and subject
line; if the piece is primarily a sales piece about you, you lose credibility,
but if it delivers welcome information, you become the reliable resource that
people want to seek out.
- People want to do
business with professionals they know, like and trust; valuable content
addressing your recipients’ interests will establish rapport and increase the
likelihood that recipients will think of you when they need an agent.
In this briefing she also covers the following useful real
estate topics:
- The Crux of Marketing
- Tips for Success with an E-Zine
- Leveraging Techniques for Marketing
- Strategies for Getting People Signed Up
- Levels of Sophistication
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