126964 Resource 122155 123562 123562 1147286560140 1162229353863 Controlled Allen Hainge on Web Site Content

Rejuvenate Your Business With a Web Site Makeover!

<p /><p><img alt="Allen Hainge" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/233.jpg" align="left" vspace="5" border="3" /><strong>In his recent interview on </strong><a title="Radio" href="http://www.recyber.com/cyberspaceradio" target="_blank"><strong>Real Estate CyberSpace Radio</strong></a><strong> Allen Hainge, national real estate technology trainer, &nbsp;outlines Common mistakes Realtors make by not using tech products and not recognizing the power of their web sites.</strong></p><p /><p /><p /><p /><p /><p /><p /><p /><p /><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><strong></strong></p><p><font face="Times New Roman, Times"></font></p><p><font face="Times New Roman, Times"><strong><font face="verdana,arial,helvetica,sans-serif"></font></strong></font></p><p><font face="Times New Roman, Times"><strong><font face="verdana,arial,helvetica,sans-serif"></font></strong></font></p><p><font face="Times New Roman, Times"><strong><font face="verdana,arial,helvetica,sans-serif">Hainge on Web Site Content:</font></strong></font></p><p><font face="verdana,arial,helvetica,sans-serif">1. A link to an MLS is expected on an agent's site; include a function that allows consumers to put in their house specs and receive automatic notification from you when a match comes up. </font></p><p><br /></p><p><font face="Times New Roman, Times"><font face="verdana,arial,helvetica,sans-serif">2. Put button links prominently on your site offering consumers five or six things they can ask you for-e.g., a relocation packet, top tips for buying a home, top tips for selling a home, a seniors' packet, free reports. </font></font></p><p>3. A valuable and reasonably priced source for free reports is the <a title="Gooder Group" href="http://www.goodergroup.com/" target="_blank">Gooder Group</a>, which offers reports plus a follow-up service. </p><p><br />4. Personalized community links and testimonials (featuring the buyer's or seller's photo or a photo of their home) are other ideas for appealing web site content; Jack suggests considering the <a href="http://www.audiogenerator.com/">Audio Generator</a> service for recording testimonials by phone for use on your site. <br /></p><p /><p>5. Put your marketing presentation online in visual graphic form to save lots of time with both prospective buyers and sellers; some agents refuse to go on a listing presentation personally unless a prospect has viewed the online material completely first; what is important is to personalize your information to reflect you-don't rely on a template. </p><p>6. Post your marketing pieces in PDF format on your site so that consumers can see what you use to market property (flyers, brochures, postcards); by the time your competitors catch on, you should be on to something else anyway. </p><p><font face="Trebuchet MS">In the same brifing he also covers:</font></p><p><strong><font face="verdana,arial,helvetica,sans-serif">Major Opportunities Ahead</font></strong></p><p><strong><font face="verdana,arial,helvetica,sans-serif">Web-Centric Marketing</font></strong></p><strong></strong><p><strong><font face="verdana,arial,helvetica,sans-serif">How to Handle Listings on RE Web Sites</font></strong></p><p><strong><font face="verdana,arial,helvetica,sans-serif">Promoting Your Web Site</font></strong></p><p><strong></strong></p><p><strong></strong></p><p><br /></p><p /> 9 application/xml false Allen Hainge Real Estate CyberSpace Radio real estate technology tech products Over 100 interviews http://www.recyber.com/cyberspaceradio Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 rbarney false true false false true 205853 false false true false false false true 122155 blog blogsite/RECyber/web