Real Estate CyberSpace Radio

133000 Resource 122155 123562 123562 1152107025451 1161197288755 Controlled Scott Hoen on "How To Create A Major Impact In Your Market Area!"

Hoen discusses the importance of driving traffic to your web site.

<img alt="photo" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/436.jpg" align="left" vspace="5" border="0" />todays featured real estate industry leader is Scott Hoen. Scott Hoen is Executive Vice President of <a title="Fidelity" href="http://www.realestate.fnf.com/" target="_blank">Fidelity National Real Estate Solutions</a>. He has 27 years of real estate marketing experience. Armed with a technology background and a solid understanding of how to use technology as a tool, Scott has personally developed several innovative tools for use by real estate professionals. In his interview at <a title="interview Turner" href="http://www.recyber.com/cyberspaceradio" target="_blank">Real Estate CyberSpace Radio</a>, Hoen discusses the importance of driving traffic to your web site. Driving Traffic to Your Web Site<ol><li>Your web site needs to be more than an online advertisement or a billboard; traffic is attracted to good content. </li><li>Consumers are interested in finding listings, property value information and community information, so fortify your site with content that meets those defined needs; your personal information can be disseminated to people later.</li><li>Some good home evaluation tools to consider using are HouseHunt.com, MoveUp.com and Fidelity's NeighborhoodHomeSales.com; the latter can be plugged into your own site to deliver comparable sales to visitors immediately by return email-you get the lead to follow up. </li><li> Every agent should look into services that sell placement; pay-per-click for local market terms may be more cost-effective than you imagine; Hoen recommends checking AdWords.Google.com, SearchMarketing.Yahoo.com and Oveture.com. </li><li>A pay-per-click strategy allows you to work within a budget, but you should evaluate your actual return-on-investment when you try it. </li></ol>In this briefing Hoen also discusses:<ul><li>Introduction to Fidelity National Real Estate Solutions </li><li>How to Use Technology to Impact Your Business</li><li>Characteristics of Top Producing Agents</li><li>Savvy Tech Real Estate Tools</li><li>Products from Fidelity</li><li>Benefits for Brokers</li><li>Cutting-Edge Services</li><li>Favorite Web Sites</li><li>Vision of the Future </li></ul> 9 application/xml false Real Estate CyberSpace Radio real estate industry leader real estate marketing Real Estate Tools Real Estate CyberSpace Radio Over 100 real estate interviews. http://www.recyber.com/cyberspaceradio Visit the Real Estate Cyberspace Society Real Estate Professionals receive a distinct competitive advantage when they join the Real Estate CyberSpace Society. http://www.recyber.com Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 rbarney false true false false true 205853 false false true false false false true 122155 blog blogsite/RECyber/web