Real Estate CyberSpace Radio

137597 Resource 122155 125314 125314 1155141439822 1227215660893 Controlled Sandy Teller on "Making your Site Sizzle!"

Sandy discusses Search Engine Positioning

<img border="0" hspace="10" alt="Sandy Teller" vspace="5" align="left" src="http://www.recyber.com/cyberspace-radio/speakers/images/430.jpg" />Todays featured real estate industry leader is Sandy Teller. Sandy Teller likes to turn vision into reality. She is founder and president of Sizzling Studios, Inc., a company that specializes in creating real estate web sites and in search engine positioning. Her company has been designing, building and hosting award-winning web sites for REALTORS® since 1994.Sandy is a regular contributor to several magazines, newsletters and books including Dan Gooder Richard's Real Estate Rainmaker, Guide to Online Marketing. In her interview at <a title="radio" target="_blank" href="http://www.recyber.com/cyberspaceradio">Real Estate CyberSpace Radio</a>, Sandy discusses the elements of a successful website and the following real estate tips. Search Engine Positioning<ol><li>Search engine positioning falls into three categories: pay-per-click, organic and illegal; e.g., for most searches in Google, two links at the top of the page and links down the right side are sponsored (pay-per-click) listings. </li><li>The rest of the listings are organic links, which is what Teller focuses on getting for her clients; she begins by doing keyword research at Wordtracker to discover what terms people are actually searching on. </li><li>Then Teller and the site owner decide on the three best phrases; usually "real estate" and the geographic location are in the wording; what applies changes around the country. </li><li>The site owner needs to provide text for the first page of the web site that uses the key search phrases so that the copy appeals to people as well as to search engines; using a professional copywriter is advisable—Teller recommends one but is not directly involved. </li><li>An illegal trick once popular was using "invisible text" (e.g., white text on a white page); that strategy no longer works with search engines. </li></ol> In this briefing she also covers:<ul><li><div align="left">Marketing a Web Site</div></li><li><div align="left">Avoiding Spam Accusations</div></li><li><div align="left">More on Search Engine Positioning</div></li><li><div align="left">Search Engine Placement Companies</div></li><li><div align="left">Her Favorite Places on the Web</div></li></ul> 9 application/xml false Real Estate CyberSpace Radio real estate industry leader real estate tips Sandy Teller Search Engine Positioning Real Estate CyberSpace Radio Over 100 real estate interviews. http://www.REcyber.com/cyberspaceradio Visit the Real Estate Cyberspace Society Real Estate Professionals receive a distinct competitive advantage when they join the Real Estate CyberSpace Society. http://www.REcyber.com Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; Trident/4.0; .NET CLR 1.1.4322; .NET CLR 2.0.50727) 127.0.0.1 127.0.0.1 cdavis 207.172.212.163 false true false false true 205853 false false true false false false true 122155 blog blogsite/RECyber/web