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        <Name>Wynne Achatz Discusses Real Estate On-line and Offline Advertising</Name>
        <Summary>This interview is a must read for real estate agents looking to create a custom or template Real Estate website.</Summary>
        <Description>&lt;img border="0" hspace="10" alt="image" vspace="5" align="left" src="http://www.recyber.com/cyberspace-radio/speakers/images/196.jpg" /&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;b&gt;Wynne Achatz&lt;/b&gt; ABR, CREA, CRS, CyberStar, GRI, LTG, NAR ePro, RAM, RECS, RREA, RRC, SHRES, is this weeks real estate industry leader, she is an Associate Broker /Owner with Westrick Real Estate One. She has over 25 years' experience in the real estate business, continually giving back to the business by serving on local, state and national committees and has been leading others into using technology to magnify their business since 1996.&lt;br /&gt;&lt;br /&gt;Wynne is past president of the Marine City Chamber of Commerce and Marine City Rotary. Wynne also received the &amp;quot;Perfect Partner Award&amp;quot; signifying her partnership attitude and sharing of ideas with fellow realtors throughout the industry. Memberships and affiliations include a plethora of impressive organizations including active membership in the Real Estate CyberSpace Society. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In&amp;nbsp;her interview at &lt;/font&gt;&lt;a title="radio" target="_blank" href="http://www.recyber.com/cyberspaceradio"&gt;&lt;u&gt;&lt;font color="#0000ff" face="verdana,arial,helvetica,sans-serif"&gt;Real Estate CyberSpace Radio&lt;/font&gt;&lt;/u&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&amp;nbsp;Achatz discusses practical ways of Staying Ahead of the Real Estate Competition.&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;u&gt;Staying Ahead of the Competition&lt;/u&gt;&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Achatz uses the Web to keep in touch with buyers and sellers. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Her drip email programs (through eNeigborhoods and the Gooder Group, for example) send automatic messages to people on a regular basis with notifications to her about what was sent; customers can sign up for a program themselves or Achatz can sign them up.&lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;As a unique service in her area, Achatz makes a community moving van available to clients within a 50-mile radius (or to people who send her a referral) for free and to non-clients for a $200 charitable donation. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Achatz's advertising is all over the van, including her phone number to call for details; to cover the cost of insurance, she charges her local title company to advertise on the back. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;A new feature that attracts traffic to her site is a gift card program through GiftAssistant.com. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Achatz presents clients with a plastic card at closings that the clients can use to purchase a personal gift at a variety of chain stores such as Lowe's, Home Depot and Marshall Fields; she goes online to set the amount for each card; recipients go to her web site, click on a picture of the card and choose where they want to spend their gift. &lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;In this briefing she also covers the following real estate tips:&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;How Wynne Built Her Image&lt;/strong&gt;&lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;Web Site Enhancements &lt;/strong&gt;&lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;Custom vs. Template Sites &lt;/strong&gt;&lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;Update on What Makes a Good Web Site&lt;/strong&gt;&lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;Working with a Designer&lt;/strong&gt;&lt;/font&gt;&lt;/li&gt;&lt;/ul&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;&lt;/strong&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;/font&gt;&lt;p /&gt;&lt;p /&gt;</Description>
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                  <Title>Real Estate CyberSpace Radio</Title>

                  <Synopsis>Access to other Real Estate Interviews discussing Real Estate websites and advertising.</Synopsis>

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                  <Title>Visit the Real Estate Cyberspace Society</Title>

                  <Synopsis>Real Estate Professionals receive a distinct competitive advantage when they join the Real Estate CyberSpace Society.</Synopsis>

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