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        <Name>Matthew Ferrara discusses "Tech Tools In Any Market!"</Name>
        <Summary>In this interview he discusses underutilized everyday real estate tools.</Summary>
        <Description>&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;&lt;img alt="image" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/223.jpg" align="left" vspace="8" border="2" /&gt;Mathew Ferrara is&amp;nbsp;a great&amp;nbsp;real estate industry leader, for more than 15 years, Matthew Ferrara has been a driving force for real estate technology innovation. His clarity of thought and sharp skills as an educator have helped thousands of real estate professionals redesign how the real estate industry works as they take advantage of new and existing technologies.&lt;br /&gt;&lt;br /&gt;Matthew's philosophy is simple: Brokers and agents need to maximize the tools they already have to succeed in the business. He pioneered an approach to technology that focuses on objective advice, in-depth skill training and world-class technical support-the three pillars of his company today.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;In his Interview at&amp;nbsp;&lt;a title="radio link" href="http://www.recyber.com/cyberspaceradio" target="_blank"&gt;&lt;font color="#800080"&gt;Real Estate CyberSpace Radio&lt;/font&gt;&lt;/a&gt;&lt;font face="Verdana" size="2"&gt;&amp;nbsp;he discusses the following real estate advice:&lt;/font&gt;&lt;/font&gt; &lt;/p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;p /&gt;&lt;p align="center"&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;&lt;u&gt;Underutilized Everyday Real Estate Tools&lt;/u&gt;&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;&lt;/strong&gt;&lt;div align="left"&gt;&lt;ol&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Although many agents (80%) have acquired laptops, relatively few utilize them during common work tasks such as listings, open houses and closings; agents who fail to make their laptop an integrated part of the real estate process are not getting its full value. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;The digital camera is another piece of equipment that is commonly owned (98% of agents have one) but under used; agents take photos and load them into an office computer, but many agents do not post photos liberally on their web sites. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Making the most of technology is mandatory for the industry to declare itself &amp;quot;the experts.&amp;quot; &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;The evolution of tablets may increase computer use outside the office because they have simplified the laptop even more; they have the advantage of being larger than a PDA but smaller than a laptop. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;However, the stumbling block is human habit, not difficulty-none of these tools are hard to use; agents need to take time to strategize how tech tools can revolutionize how they do real estate business and then build the tools into their daily activities.&lt;br /&gt;&lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;/div&gt;&lt;p&gt;&lt;strong&gt;In this&amp;nbsp;briefing he also discusses the following real estate tips:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;The Hottest Tech Tools for Agents&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Challenges in Using New Tech Tools&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Revolutionary Cool Tools&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Help from Assistants&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Checking Email Wirelessly&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;The Pitfall of the Next Important Tech Tool&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Sources for Tech Tools&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Recommended Technology Focus for Agents&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2"&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;Favorite Spots on the Web&lt;/strong&gt;&lt;br /&gt;&lt;/font&gt;&lt;br /&gt;&lt;/font&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/font&gt;&lt;/font&gt;</Description>
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                  <Synopsis>Access to other Real Estate Interviews</Synopsis>

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                  <Title>Become a Member of the Real Estate Cyberspace Society</Title>

                  <Synopsis>Click here for Blog readers free extra 2 month membership offer</Synopsis>

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