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        <Name>Joshua Konowe Discusses The Importance of Effective Real Estate Marketing</Name>
        <Summary>In this real estate interview he discusses techniques to enhance search engine placement.</Summary>
        <Description>&lt;img alt="photo of Joshua" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/395.jpg" align="left" vspace="5" border="0" /&gt; &lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;b&gt;Joshua Konowe&lt;/b&gt; is the president of &lt;a title="e-Agent" href="http://www.e-agent.com/" target="_blank"&gt;&lt;font color="#000000"&gt;e-Agent&lt;/font&gt;&lt;/a&gt;, Inc., a marketing company established in 2001 that serves real estate agents nationwide. He is well known real estate industry leader and advertising professional who can see the importance of return-on-investment in making informed marketing decisions from the clients' perspective. His business career has been enriched and informed by the active integration of financial industry experience and practitioner interests in sales and marketing with a heavy emphasis on advertising. &lt;br /&gt;&lt;br /&gt;Joshua has extensive knowledge of today's &lt;font color="#333333"&gt;marketing&lt;/font&gt; world, especially online marketing and search engine relevance. Having attracted more than 600 clients in just over two years, his marketing skills and knowledge of the industry have given real estate agents across the country the ability to put the power of a professional marketing and advertising company to work for them. Joshua often appears as a guest speaker at universities and for online seminars, including the RISmedia Conference, to share his marketing expertise and real estate advice. &lt;/font&gt;&lt;/p&gt;&lt;p&gt;In his Interview at&amp;nbsp;&lt;a title="radio link" href="http://www.recyber.com/cyberspaceradio" target="_blank"&gt;&lt;font color="#800080"&gt;&lt;u&gt;Real Estate CyberSpace Radio&lt;/u&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face="Verdana" size="2"&gt;&amp;nbsp;he discusses the following:&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;u&gt;Techniques to Enhance Search Engine Placement&lt;/u&gt;&lt;/strong&gt; &lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Target phrases that are significant for your local marketplace-name of town, state letters or the state spelled out followed by words such as &amp;quot;real estate, homes, houses, property, REALTOR&amp;reg;, realty.&amp;quot; &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;When you sign up for paid advertising with Overture, Google and other paid venues, they give you tools to see who's typing in what and how often; before buying search terms for clients, e-Agent uses these search engine tools and also does its own market research about what consumers are doing. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;e-Agent encourages pay-per-click; the company even tells its clients how to go about arranging pay-per-click themselves for other web sites so that they can show up on the page multiple times. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Pay-per-click needs to be evaluated on a return-on-investment basis; an agent may find that to remain competitive, the cost may reach a painful threshold; if the cost per acquisition exceeds other means of acquiring leads, then pay-per-click does not make sense.&lt;/font&gt; &lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;strong&gt;In this&amp;nbsp;briefing he also discusses the following real estate tips:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Responding to Search Engine Pressure&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Search Engine Promises&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;How to Make Your Web Site Effective&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;e-Agent in a Nutshell&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Leads vs. Referrals&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Favorite Spots on the Web&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Anticipated Innovations&lt;/font&gt;&lt;/strong&gt;&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;strong&gt;&lt;/strong&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;</Description>
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                  <Title>Become a Member of the Real Estate Cyberspace Society</Title>

                  <Synopsis>Click here for Blog readers free extra 2 month membership offer</Synopsis>

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