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        <Name>The Changing Role of Real Estate Pros</Name>
        <Summary>Real estate industry leader Cary Chessick discusses how DiningDough can help Society Members</Summary>
        <Description>&lt;img border="0" hspace="10" alt="Cary photo" vspace="5" align="left" src="http://www.recyber.com/cyberspace-radio/speakers/images/439.jpg" /&gt;&lt;p&gt;&lt;b&gt;Cary Chessick&lt;/b&gt; is todays featured real estate industry leader, he is the president and chief executive officer of &lt;a title="restraunt.com" target="_blank" href="http://www.restaurant.com/"&gt;Restaurant.com&lt;/a&gt;, which has grown to become the nation's premier online dining directory, resource and certificate provider for more than 7,000 restaurants nationwide. In 2001, Cary introduced the current business model for dining certificate sales, offering $25 dining certificates at restaurants for $10 directly through Restaurant.com. In late 2004, Chessick complemented the offering by introducing Dining Dough, a Restaurant.com subsidiary and redemption-only site that allows businesses to use dining certificates as sales incentives, customer acquisition offerings and client gifts.&lt;br /&gt;&lt;br /&gt;Cary was a finalist for the 2004 Ernst &amp;amp; Young Entrepreneur of the Year Award in Illinois. His company has been featured in many national media outlets including i. Before founding Restaurant.com, Cary attended DePaul University College of Law and the University of Illinois.&lt;/p&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In his Interview at&amp;nbsp;&lt;a title="CyberSpace Radio Interviews" target="_blank" href="http://www.recyber.com/cyberspaceradio"&gt;Real Estate CyberSpace Radio&lt;/a&gt;&amp;nbsp;&lt;/font&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;he discusses&lt;/font&gt; the following&amp;nbsp;real estate advice:&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;u&gt;How DiningDough Can Help Society Members&lt;/u&gt;&lt;/strong&gt; &lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;The program is a cost-effective way for members to say thank you and stay in touch with customers; the program keeps members &amp;quot;top of mind&amp;quot; with former clients as well as potential clients. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;As a premium, it stands out in contrast to the usual gifts of newsletters or annual calendars and the like. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Agents need to decide if they view clients in terms of a one-time transaction or in terms of a continuing relationship that results in a series of transactions over time; those who want to build and sustain relationships can benefit from technology-that is the secret to success in the industry going forward.&lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;strong&gt;In this briefing&amp;nbsp;he also discusses the following real estate tips:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;The Changing Role of Real Estate Pros&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Restaurant.com and DiningDough.com&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Reasons for the Program's Popularity &lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;How Members Can Get Certificates&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;&amp;nbsp;Redemption Options&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Benefits for the Restaurants&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font size="2" face="verdana,arial,helvetica,sans-serif"&gt;Restrictions on Use of the Certificates&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br /&gt;&lt;/p&gt;&lt;p /&gt;</Description>
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