157793 Resource 122155 123562 123562 1170950895532 1172609329436 Controlled Using Technology To Impact Your Real Estate Business

Real estate interview by Scott Hoen.

<p><strong><img alt="Hoen Picture" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/436.jpg" align="left" vspace="5" border="0" />Scott Hoen</strong> is this weeks featured real estate industry leader. Hoen is the Executive Vice President of <a title="Fidelity site" href="http://www.realestate.fnf.com/" target="_blank">Fidelity National Real Estate Solutions</a>. He has 27 years of marketing experience. Armed with a technology background and a solid understanding of how to use technology as a tool, Scott has personally developed several innovative tools for use by real estate professionals. <br /><br />Scott has been affiliated with Fidelity National Title for eight years and has held professional positions working with real estate agents, brokers and lenders in the real estate industry for nearly 15 years. His in-depth knowledge of real estate operations uniquely enables him to discern, assess and respond to market needs in a proactive manner. <br /><br /><font face="verdana,arial,helvetica,sans-serif">In his real estate interview at <a title="Radio" href="http://www.recyber.com/cyberspaceradio" target="_blank"><u><font color="#800080">Real Estate CyberSpace Radio</font></u></a> <font face="verdana,arial,helvetica,sans-serif">he&nbsp;provides the following&nbsp;real estate advice:</font></font></p><p align="center"><strong><u>How to Use Technology to Impact Your Business</u></strong> </p><ol><li><font face="verdana,arial,helvetica,sans-serif" size="2">The most basic of tech tools is a contact management program; agents should use this kind of tool to manage their relationships with clients. </font></li><li><font face="verdana,arial,helvetica,sans-serif" size="2">Work to capture data beyond just name and address and use the information to stay in touch with the consumers who come to your web site or whom you encounter through other venues. </font></li><li><font face="verdana,arial,helvetica,sans-serif" size="2">Recognize that many contacts are not immediate buyers or sellers but have to be cultivated for a period of months; maximize your use of the tools available to incubate your leads. </font></li><li><font face="verdana,arial,helvetica,sans-serif" size="2">Record personal information (children, pets, special dates) that could personalize later contacts; use the detail about people to schedule communications with them into your contact management program-e.g., an email or phone call to say &quot;Congratulations&quot; or &quot;Happy Birthday.&quot; </font></li><li><font face="verdana,arial,helvetica,sans-serif" size="2">Real estate-related contact management programs that Hoen recommends include Top Producer (a strong web-based solution) and Agent Office (a strong desktop solution); more generic programs like Outlook also work-the most important thing is to be using something. </font></li></ol><p align="left"><font face="verdana,arial,helvetica,sans-serif"><strong>In this briefing&nbsp;he also&nbsp;covers the following useful real estate tips:</strong></font></p><ul><li><div align="left"><strong><font face="verdana,arial,helvetica,sans-serif">Introduction to Fidelity National Real Estate Solutions</font></strong> </div></li><strong><li><div><font face="verdana,arial,helvetica,sans-serif" size="2">Driving Traffic to Your Web Site</font></div></li><li><div align="left"><font face="verdana,arial,helvetica,sans-serif" size="2">Characteristics of Top Producing Agents</font></div></li><li><div align="left"><font face="verdana,arial,helvetica,sans-serif" size="2">Savvy Tech Tools</font></div></li><li><div align="left"><font face="verdana,arial,helvetica,sans-serif" size="2">Products from Fidelity</font></div></li><li><div align="left"><font face="verdana,arial,helvetica,sans-serif" size="2">Benefits for Brokers</font></div></li><li><div align="left"><font face="verdana,arial,helvetica,sans-serif" size="2">Cutting-Edge Services</font></div></li></strong></ul> 9 application/xml false Fidelity National Real Estate Solutions real estate advice Real Estate Business real estate industry leader real estate tips Scott Hoen Access to other Real Estate Interviews http://www.recyber.com/cyberspaceradio Click here for Blog readers free extra 2 month membership offer https://recyber.com:448/index_template.cfm?page=invitation_secure.cfm Mozilla/4.0 (compatible; MSIE 7.0; Windows NT 5.1; .NET CLR 1.1.4322) 127.0.0.1 127.0.0.1 rbarney false true false false true 205853 false false true false false false true 122155 blog blogsite/RECyber/web