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        <Description>&lt;img alt="Richard Photo" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/269.jpg" align="left" vspace="5" border="0" /&gt;&lt;p&gt;&lt;b&gt;Dan Gooder Richard&lt;/b&gt; is a popular speaker, author, publisher and consultant for the real estate industry. He has made it his personal crusade to share with real estate professionals exactly how they can generate more leads, more sales and more profits. Dan is the founder and president of Gooder Group, a Fairfax, Virginia-based publisher of marketing materials for real estate professionals and lenders since 1983. &lt;br /&gt;&lt;br /&gt;Dan is the author of a pair of marketing books written specifically for real estate professionals-&lt;i&gt;Real Estate Rainmaker&amp;reg;: Guide to Online Marketing and Real Estate Rainmaker&amp;reg;: Successful Strategies for Real Estate&lt;/i&gt;. &lt;br /&gt;&lt;br /&gt;His trademarked Rainmaker Lead System&amp;reg; has become an in-demand, step-by-step guide to planning for success in real estate. &lt;/p&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In his real estate interview at &lt;/font&gt;&lt;a title="Radio" href="http://www.recyber.com/cyberspaceradio" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#800080"&gt;&lt;u&gt;Real Estate CyberSpace Radio&lt;/u&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&amp;nbsp;he&amp;nbsp;provides the following&amp;nbsp;real estate tips:&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;u&gt;How to Develop a Microsite&lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Register a domain name and direct it to a site that is a one-page form; both name and form should be targeted to capture local buyers or sellers; a web designer or service such as Rainmaker eCentral can assist. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Be very specific at the neighborhood/community level (e.g. Beacon Hill) so that off-line marketing can focus on the specific area. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Cross reference your main site on microsites; most RE boards require that microsites identitify the agent; at the bottom of the form page, list your contact information, including your main web address. &lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In this briefing&amp;nbsp;he also&amp;nbsp;covers the following useful real estate advice:&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;The Marketing Evolution&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Microsites Defined&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Getting a Payoff from Microsites&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Drip Email&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Leads to Sales&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Multiple Microsites&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;More Tips for Maximizing Microsite Benefits&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Favorite Spots on the Web&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2"&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;Summary Advice for eMarketing&lt;/strong&gt;&lt;br /&gt;&lt;/font&gt;&lt;/font&gt;&lt;/li&gt;&lt;/ul&gt;</Description>
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