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        <Name>Roger Butcher--Real Estate Interview</Name>
        <Summary>Real Estate Open Houses</Summary>
        <Description>&lt;p&gt;&lt;img alt="Roger Butcher Image" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/412.jpg" align="left" vspace="5" border="0" /&gt;According to &lt;b&gt;Roger Butcher&lt;/b&gt;, prestige, financial independence and a sense of accomplishment combined with a quality personal life distinguish the successful real estate professional. Throughout his real estate career, Roger has achieved them all. When he entered the real estate business in 1971, he knew the key to financial success was high-volume listings and sales. This concept, in turn, would create endless Cash Flow and wealth.&lt;br /&gt;&lt;br /&gt;With an intuitive grasp of sales techniques, Roger began to create his series of effective dialogue scripts and his Referral Marketing System&lt;sup&gt;&lt;font size="-1"&gt;TM&lt;/font&gt;&lt;/sup&gt;. Using these, he achieved record-breaking results, building a personal inventory of 78 concurrent, good, salable listings. Roger's system was so productive that he completed as many as 47 transactions in a single month. He also became the top sales person in an organization of over 5,300 agents.&lt;/p&gt;&lt;p&gt;In his real estate interview at &lt;a title="Radio" href="http://www.recyber.com/cyberspaceradio" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#cc9900"&gt;&lt;u&gt;Real Estate CyberSpace Radio&lt;/u&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&amp;nbsp;he&amp;nbsp;discusses the following&amp;nbsp;real estate information:&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;u&gt;Real Estate Open Houses&lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;An open house should be promoted in advance with a density marketing campaign. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;First, send out announcement postcards on a new listing immediately, timed to be delivered on a Thursday or Friday; follow with a card to be delivered on the next Tuesday announcing an open house the next weekend. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;On that same Tuesday, also post a sign on the lawn giving details about the future open house; running flag streamers from the corners of the house to the sign attract attention.. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;A less expensive marketing approach than mailing is to hand deliver flyers announcing the listing, the subsequent open house and the eventual house sale; include your web site info on the back plus a listing of enticing reports that can be downloaded-the technique gets people coming to you. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;New agents who don't have listings of their own to show should consider asking other agents if the new agent could help market a property. &lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In this briefing&amp;nbsp;he also&amp;nbsp;covers the following useful real estate topics:&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Analysis of Real Estate Business&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Technology Tips for Agents &lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Web Site Strategy&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Challenges for Agents&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Referral Business&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Branding&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Ways to Stay in Touch&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Expired Listings&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Time Organization&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Handling Competition&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Favorite Web Sites for Productivity&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;strong&gt;Closing Advice for Agents&lt;/strong&gt;&lt;br /&gt;&lt;/font&gt;&lt;strong&gt;&lt;/strong&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br /&gt;&lt;br /&gt;&lt;/p&gt;</Description>
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                  <Title>Interested in other Real Estate CyberSpace Radio interviews?</Title>

                  <Synopsis>The Real Estate CyberSpace Society provides realtors with access to other top notch real estate interviews!</Synopsis>

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