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        <Name>Justin McCarthy Real Estate Interview</Name>
        <Summary>"Google and the Real Estate Market"</Summary>
        <Description>&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;img alt="McCarthy Image" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/459.jpg" align="left" vspace="5" border="0" /&gt;As a member of Google&amp;rsquo;s Strategic Partner Development team, &lt;b&gt;Justin McCarthy&lt;/b&gt; is responsible for leveraging Google's volume of real estate searches for top real estate companies. To date, Google has enjoyed productive relationships with leading real estate companies&amp;mdash;including, the major national full-service brokerages, such as: Baird &amp;amp; Warner, Century 21, Coldwell Banker, ERA, NRT, Prudential, RE/MAX and Windermere.&lt;br /&gt;&lt;br /&gt;Justin joined Google from DoubleClick Inc., where he was the General Manager, Entertainment &amp;amp; Travel Networks, responsible for business development and advertising relationships with top-tier customers. His prior professional experience includes sales and marketing positions at a number of other media companies, including: The New York Times Company, Time Inc., and Hartford Media.&lt;/font&gt;&lt;/p&gt;&lt;p&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In his real estate interview at &lt;/font&gt;&lt;a title="Radio" href="http://www.recyber.com/cyberspaceradio" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#cc9900"&gt;&lt;u&gt;Real Estate CyberSpace Radio&lt;/u&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&amp;nbsp;he&amp;nbsp;discusses the following&amp;nbsp;real estate information:&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;u&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Google and the Real Estate Market&lt;/font&gt;&lt;/u&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Google has been involved with real estate throughout its history as a company; since the outset, people have used Google as a primary source to find experts and solid information within the industry. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Google has felt an obligation to provide a decent ranking of results for such consumer searches, and in doing so, has provided a service to the real estate industry by passing consumers directly to professionals at no cost to either. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;The number of pages that Google indexes&amp;mdash;i.e., the number it crawls on the web to seek information&amp;mdash; exceeds 8 billion; that volume of information gives consumers a head start as they begin a web search; by linking consumers to information as directly as possible, Google shortens their search cycle. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Google has no interest in taking real estate brokerage fees or taking any commission sharing position; that attitude has been communicated to the NAR Strategic Planning Committee several times in recent years. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Google uncovers a vast pool of potential clients who have questions; the real estate industry has an opportunity to meet the needs of those consumers; in that regard, Google partners with RE pros and looks forward to continuing to do so. &lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In this briefing&amp;nbsp;he also&amp;nbsp;covers the following useful real estate topics:&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;How RE Pros Can Have a Google Presence&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;font size="2"&gt;&lt;strong&gt;Google Mapping Services&lt;/strong&gt; &lt;/font&gt;&lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Blogging and Video&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Google Apps &lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Favorite Places on the Web&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Looking Out Three Years&lt;/font&gt;&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;</Description>
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                  <Title>Interested in other Real Estate CyberSpace Radio interviews?</Title>

                  <Synopsis>The Real Estate CyberSpace Society provides realtors with access to other top notch real estate interviews!</Synopsis>

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