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        <Name>Bob McComb-- Real Estate Interview</Name>
        <Summary>Tools for Improving Your Real Estate Service</Summary>
        <Description>&lt;p&gt;&lt;img alt="Mc Comb Image" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/458.jpg" align="left" vspace="5" border="2" /&gt;&lt;strong&gt;Bob McComb&lt;/strong&gt; started his successful brokerage career in commercial property brokerage in the San Francisco market in 1983. He quickly rose to the ranks of top producer, representing owners of high-rise towers in the downtown market. He has been the leasing agent for the landmark building, the Transamerica Pyramid and scores of other buildings.&lt;/p&gt;&lt;p&gt;Bob was a regularly featured columnist for the Alameda Newspaper Group on the subject of commercial property. He is the co-creator of the popular and successful commercial real estate agent training program, Top Dogs, How to Run with the Big Dogs in Commercial Real Estate.&lt;/p&gt;&lt;p&gt;Bob is a popular speaker on commercial real estate and has spoken for the National Association of REALTORS&amp;reg; and many of the major commercial real estate networks throughout the country. He is also a regular &amp;ldquo;Signature Series&amp;rdquo; speaker for the Realtor&amp;rsquo;s Commercial Alliance.&lt;/p&gt;&lt;p&gt;In his real estate interview at &lt;a title="Radio" href="http://www.recyber.com/cyberspaceradio" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#cc9900"&gt;&lt;u&gt;Real Estate CyberSpace Radio&lt;/u&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&amp;nbsp;he&amp;nbsp;discusses the following&amp;nbsp;real estate information:&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;u&gt;Tools for Improving Service&lt;/u&gt;&lt;/strong&gt; &lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Marketing properties via the Internet can deliver a tremendous amount of information quickly, easily and with sophisticated attributes like sound, animation and 3-D; stay on the cutting edge with all of that to differentiate yourself as a cyber tool expert. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Brokers should be moving more into transaction facilitation; the cyber environment allows setting up password protected areas to store documents; closing calendars and timelines for transactions should also be posted. [&lt;a href="http://www.recyber.com/settlementroom.html"&gt;The Society's Settlement Room&lt;/a&gt; tool accomplishes this.] &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;The objective is to make yourself indispensable to the client for future business so that you can secure the high lifetime value of the account. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Cyber tools should then be used to stay in touch with clients; when their next real estate event occurs, you want to be top of mind with them.&lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&lt;p&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;In this briefing&amp;nbsp;he also&amp;nbsp;covers the following useful real estate topics:&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Key Goals in Using Cyber Tools&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Lead Conversion&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Improving Marketing Communication&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Mistakes to Avoid with Leads&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;More Cyber Tools for Commercial Agents&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Top Dogs Training Course&lt;/font&gt;&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;font size="2"&gt;&lt;strong&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;Favorite Commercial RE Web Sites&lt;/font&gt;&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;br /&gt;&lt;/font&gt;&lt;/li&gt;&lt;/ul&gt;&lt;/font&gt;</Description>
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                  <Title>Interested in other Real Estate CyberSpace Radio interviews?</Title>

                  <Synopsis>The Real Estate CyberSpace Society provides realtors with access to other top notch real estate interviews!</Synopsis>

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                  <Title>Learn more about Bob McComb</Title>

                  <Synopsis>Visit Top Dogs Web Site</Synopsis>

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