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        <Name>Jerry Rossi's Real Estate Interview</Name>
        <Summary>In this interview he discusses "Great Web Marketing Ideas" and other useful Real Estate topics</Summary>
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&lt;P&gt;&lt;B&gt;&lt;IMG border=0 hspace=10 alt="Jerri Rossi" vspace=5 align=left 
src="http://www.recyber.com/cyberspace-radio/speakers/images/390.jpg"&gt;Jerry 
Rossi&lt;/B&gt; was a Super Star before the label existed. He exploded into the real 
estate business with ten listings in his first two weeks and 86 trips to the 
closing table during his first year in the business! Today Rossi (he prefers 
that handle) owns and operates Rossi Speaks, Inc. and provides international 
interactive workshops that deliver motivation and education to companies, 
corporations and associations. He has delivered more than 3000 presentations 
over the last 25 years and is the author of &lt;I&gt;Dog Eat Dog &amp;amp; Vice Versa: 9 
Secrets to Put the Bite into Your Marketing&lt;/I&gt;. &lt;BR&gt;&lt;BR&gt;Rossi has been a 
National Association of REALTORS' convention speaker for 16 consecutive years 
and was twice nominated Educator of the Year. He now shares his talents by 
coaching rooms full of people. He applies the basics of communication and 
technology with his unique teaching process that he calls "Power Learning." 
Rossi has stimulated positive shifts in individuals, associations, corporations 
and teams across many industry lines. &lt;/P&gt;
&lt;P&gt;In his real estate interview at &lt;A title=Radio target=_blank 
href="http://www.recyber.com/cyberspaceradio"&gt;&lt;FONT color=#cc9900 
face=verdana,arial,helvetica,sans-serif&gt;&lt;U&gt;Real Estate CyberSpace 
Radio&lt;/U&gt;&lt;/FONT&gt;&lt;/A&gt;&lt;FONT 
face=verdana,arial,helvetica,sans-serif&gt;&amp;nbsp;he&amp;nbsp;discusses the 
following&amp;nbsp;real estate information:&lt;/FONT&gt;&lt;/P&gt;
&lt;P align=center&gt;&lt;!--StartFragment --&gt;&lt;B&gt;&lt;U&gt;Great Web Marketing Ideas&lt;/U&gt;&lt;/B&gt; 
&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;&lt;!--StartFragment --&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;An 
agent who replaces the dealer ID on his vehicle with a large graphic of his web 
address, a caricature of himself and "Real Estate," gets lots of online hits; a 
tag with a web address also can be made for a vehicle. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;The web address can 
appear as the large brand on house signs. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Employ spatial 
repetition via postcards; spatial repetition is putting something in people's 
minds often enough that they recall it. &lt;/FONT&gt;&lt;/LI&gt;&lt;/OL&gt;
&lt;P&gt;&lt;STRONG&gt;In this briefing&amp;nbsp;he also&amp;nbsp;covers the following useful real 
estate topics:&lt;/STRONG&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;&lt;STRONG&gt;Why There Are Technology Naysayers&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;How to Promote a Web Address&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;More Tips for Driving Traffic to a Web Site&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;Third Level Domains&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;Putting the Bite into Marketing&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;Favorite Web Sites&lt;/STRONG&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;STRONG&gt;&lt;/STRONG&gt;
&lt;P&gt;&lt;BR&gt;&lt;/P&gt;</Description>
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                <Links>
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                  <Title>Interested in other Real Estate CyberSpace Radio interviews?</Title>

                  <Synopsis>The Real Estate CyberSpace Society provides realtors with access to other top notch real estate interviews!</Synopsis>

                  <URL>http://www.recyber.com/cyberspaceradio</URL>

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                                  <ns3:Value>Yellow page ads and classified advertising in newspapers are not worth doing; newspapers themselves are migrating toward the Internet. 
The rule of thumb is to stop spending a dollar on marketing unless you are getting at least two dollars in return. 
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