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        <Name>Nancy Michaels Real Estate Interview</Name>
        <Summary>In this interview she discusses the value of E-Zines.</Summary>
        <Description>&lt;p&gt;&lt;strong&gt;&lt;img style="WIDTH: 89px; HEIGHT: 92px" height="92" alt="Nancy Michaels" hspace="10" src="http://www.recyber.com/cyberspaceradio/speakers/images/411.jpg" width="89" align="left" vspace="5" border="0" /&gt;Nancy Michaels&lt;/strong&gt; is a nationally known business development coach, author, speaker and consultant. Her specialty is helping her clients&amp;mdash;both small business owners and large corporations&amp;mdash;to land and maintain long-term client relationships through creative, innovative and strategic sales and marketing strategies that distinguish them from their competitors and increase and develop their businesses. &lt;br /&gt;&lt;br /&gt;Nancy is the author of several popular business books including &lt;i&gt;Off the Wall Marketing Ideas and Perfecting Your Pitch&lt;/i&gt;. She has also written articles for numerous business publications such as &lt;i&gt;Entrepreneur Magazine, US News &amp;amp; World Report, Franchise Times, New York Post, Business Week, Fortune Small Business, Area Developer, and The Costco Connection&lt;/i&gt;. In addition, she is often invited to speak to business groups throughout the country. &lt;/p&gt;&lt;p&gt;In her real estate interview at &lt;a title="Radio" href="http://www.recyber.com/cyberspaceradio" target="_blank"&gt;&lt;font face="verdana,arial,helvetica,sans-serif" color="#cc9900"&gt;&lt;u&gt;Real Estate CyberSpace Radio&lt;/u&gt;&lt;/font&gt;&lt;/a&gt;&lt;font face="verdana,arial,helvetica,sans-serif"&gt;&amp;nbsp;she&amp;nbsp;discusses the following&amp;nbsp;real estate information:&lt;/font&gt;&lt;/p&gt;&lt;p align="center"&gt;&lt;strong&gt;&lt;u&gt;Value of E-Zines&lt;/u&gt;&lt;/strong&gt; &lt;/p&gt;&lt;ol&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;An e-zine is an online newsletter; this application of technology lets you market to your audience in a very cost-effective way. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;Keep your content rich so that people are motivated to open it when they see your name and subject line; if the piece is primarily a sales piece about you, you lose credibility, but if it delivers welcome information, you become the reliable resource that people want to seek out. &lt;/font&gt;&lt;/li&gt;&lt;li&gt;&lt;font face="verdana,arial,helvetica,sans-serif" size="2"&gt;People want to do business with professionals they know, like and trust; valuable content addressing your recipients&amp;rsquo; interests will establish rapport and increase the likelihood that recipients will think of you when they need an agent. &lt;/font&gt;&lt;/li&gt;&lt;/ol&gt;&lt;p&gt;&lt;strong&gt;In this briefing&amp;nbsp;she also&amp;nbsp;covers the following useful real estate topics:&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;strong&gt;The Crux of Marketing&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Tips for Success with an E-Zine&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Leveraging Techniques for Marketing&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Strategies for Getting People Signed Up&lt;/strong&gt;&lt;/li&gt;&lt;li&gt;&lt;strong&gt;Levels of Sophistication&lt;/strong&gt;&lt;br /&gt;&lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;</Description>
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                  <Title>Interested in other Real Estate CyberSpace Radio interviews?</Title>

                  <Synopsis>The Real Estate CyberSpace Society provides realtors with access to other top notch real estate interviews!</Synopsis>

                  <URL>http://www.recyber.com/cyberspaceradio</URL>

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                  <Title>Nancy Michaels</Title>

                  <Synopsis>President, Grow Your Business Network</Synopsis>

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