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        <Name>Bob McCombs Real Estate Interview</Name>
        <Summary>A discussion about using CyberTools and Lead Conversion.</Summary>
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&lt;P&gt;&lt;FONT face=verdana,arial,helvetica,sans-serif&gt;&lt;B&gt;&lt;IMG border=0 hspace=10 
alt="Bob McComb Image" vspace=5 align=left 
src="http://www.recyber.com/cyberspace-radio/speakers/images/458.jpg"&gt;Bob 
McComb&lt;/B&gt; started his successful brokerage career in commercial property 
brokerage in the San Francisco market in 1983. He quickly rose to the ranks of 
top producer, representing owners of high-rise towers in the downtown market. He 
has been the leasing agent for the landmark building, the Transamerica Pyramid 
and scores of other buildings.&lt;BR&gt;&lt;BR&gt;In 1991 he became founder of a 
well-respected commercial real estate company in San Francisco. As a top broker 
and as the owner of a successful real estate company, he has reviewed and 
negotiated hundreds of leases.&lt;BR&gt;&lt;BR&gt;Bob was a regularly featured columnist for 
the Alameda Newspaper Group on the subject of commercial property. He is the 
co-creator of the popular and successful commercial real estate agent training 
program, Top Dogs, How to Run with the Big Dogs in Commercial Real 
Estate.&lt;BR&gt;&lt;BR&gt;Bob is a popular speaker on commercial real estate and has spoken 
for the National Association of REALTORS&amp;reg; and many of the major commercial real 
estate networks throughout the country. He is also a regular &amp;ldquo;Signature Series&amp;rdquo; 
speaker for the Realtor&amp;rsquo;s Commercial Alliance.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=verdana,arial,helvetica,sans-serif&gt;In his interview at Real Estate 
CyberSpace Radio he discusses the following Real Estate topics:&lt;/FONT&gt;&lt;/P&gt;
&lt;P align=center&gt;&lt;!--StartFragment --&gt;&lt;B&gt;&lt;FONT 
face=verdana,arial,helvetica,sans-serif&gt;&lt;U&gt;Lead Conversion&lt;/U&gt;&lt;/FONT&gt;&lt;/B&gt;&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;&lt;!--StartFragment --&gt;&lt;FONT size=2 
face=verdana,arial,helvetica,sans-serif&gt;Pre-framing is a form of lead conversion 
that reinforces a client's predisposition to use your services; before meeting 
with prospects, convey information about yourself and how you work so that 
face-to-face time can be focused on their needs and desires. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Sending a preliminary 
assessment questionnaire or checklist demonstrates that you have an organized 
approach to learning about clients; clients evaluate your professionalism based 
on the quality of the questions you ask, but don't ask everything prior to 
meeting. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Pre-framing can inform 
prospects how you work with clients; for example, show them closing schedules 
for sales transactions or timelines for lease relocations or an outline of steps 
and benefits of the processes you follow. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Pre-framing makes 
clients feel understood and gives them a clear understanding of how they will 
reach their goal; it prompts an agreeable response toward the next step, which 
is executing an agreement. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Don't overlook the 
importance of letting people know what you stand for-your values and standards 
in working with people. &lt;/FONT&gt;&lt;/LI&gt;&lt;/OL&gt;
&lt;P&gt;&lt;FONT face=verdana,arial,helvetica,sans-serif&gt;&lt;STRONG&gt;He also discuses the 
following useful Real Estate Information:&lt;/STRONG&gt;&lt;/FONT&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;&lt;B&gt;Key Goals in Using Cyber Tools&lt;/B&gt;
&lt;LI&gt;&lt;STRONG&gt;Tools for Improving Service&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;Improving Marketing Communication&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;Mistakes to Avoid with Leads&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;More Cyber Tools for Commercial Agents&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;Top Dogs Training Course&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;Favorite Commercial RE Web Sites&lt;/STRONG&gt;&lt;/LI&gt;&lt;/UL&gt;&lt;STRONG&gt;&lt;/STRONG&gt;
&lt;P&gt;&lt;BR&gt;&lt;/P&gt;</Description>
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                 <Keyword>Bob McComb</Keyword>

                 <Keyword>Commercial RE Web Sites</Keyword>

                 <Keyword>Lead Conversion</Keyword>

                 <Keyword>Real Estate CyberSpace Radio</Keyword>

                 <Keyword>Real Estate Interview</Keyword>

                 <Keyword>Real Estate topics</Keyword>

                 <Keyword>Using Cyber Tools</Keyword>

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                <Links>
                 <Link>
                  <Title>Interested in other Real Estate CyberSpace Radio interviews</Title>

                  <Synopsis>The Real Estate CyberSpace Society provides realtors with access to other top notch real estate interviews!</Synopsis>

                  <URL>http://www.recyber.com/cyberspaceradio</URL>

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