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        <Name>Jack Peckham's Real Estate Interview</Name>
        <Summary>Making the Most of Technology and Selling Income Property</Summary>
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&lt;P&gt;&lt;FONT face=verdana,arial,helvetica,sans-serif&gt;&lt;B&gt;&lt;IMG border=0 hspace=10 
alt="Jack Peckham" vspace=5 align=left 
src="http://www.recyber.com/cyberspace-radio/speakers/images/267.jpg"&gt;Jack 
Peckham&lt;/B&gt; is the Executive Director of the Real Estate Cyberspace Society and 
President of the Peckham Boston Advisory Company, Boston, Massachusetts. He is 
the author of several books on marketing published by Wiley Publishers, Prentice 
Hall and Harcourt Brace Jovanovich. A columnist for the Boston Herald for nine 
years, his syndicated columns have appeared in over 100 papers nationwide. A 
skilled speaker and trainer, he has worked with business groups in 44 states and 
several foreign countries. He served as Chairman of the Strategic Planning 
Committee of the 1,200,000 member National Association of Realtors 
(NAR).&lt;BR&gt;&lt;BR&gt;Using techniques from his 44 years of experience in commercial 
real estate and from his "Master Guide to Income Property Brokerage" (Wiley 
Fourth Edition), Jack has been involved directly in the sale of over a BILLION 
dollars in Commercial/Investment properties.&lt;BR&gt;&lt;BR&gt;His technological innovation 
emerged as founder of Data Realty Corp, the first commercial real estate firm to 
use computers to match investors with investments. He served as Chairman of the 
NAR Commercial Investment Technology Committee and Chairman of the NAR MIS 
Committee and on the Commercial Investment Real Estate Institute's Technology 
Task Force. He also served on the Commercial Investment Advisory Board to the 
Realtors Information Network. In addition he chaired the NAR Communications and 
publications Committees and served on various other NAR committees inculcating 
Executive and Nominating.&lt;BR&gt;&lt;BR&gt;Jack is a Past President of the Massachusetts 
Association of Realtors and has been honored as its Realtor of the 
Year.&lt;/FONT&gt;&lt;/P&gt;
&lt;P&gt;&lt;FONT face=verdana,arial,helvetica,sans-serif&gt;In his recent Real Estate 
Interview he discusses the following Real Estae Information about selling Income 
Property On-Line and his latest book.&lt;/FONT&gt;&lt;/P&gt;
&lt;P align=center&gt;&lt;!--StartFragment --&gt;&lt;FONT 
face=verdana,arial,helvetica,sans-serif&gt;&lt;B&gt;&lt;U&gt;Making the Most of 
Technology&lt;/U&gt;&lt;/B&gt; &lt;/FONT&gt;&lt;/P&gt;
&lt;OL&gt;
&lt;LI&gt;
&lt;DIV align=left&gt;&lt;!--StartFragment --&gt;&lt;FONT size=2 
face=verdana,arial,helvetica,sans-serif&gt;Each chapter of the book covers updated 
basic information with detail at the end on using the Internet to accomplish the 
chapter goals; Chapter 14 concentrates on Internet and email tools from the 
Society's "Sell Like a Giant" seminar-including all of the forms, checklists and 
sample email messages. &lt;/FONT&gt;&lt;/DIV&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;The power of the 
Internet has transformed how agents are able to work with listings and potential 
buyers; better information can be disseminated more quickly, more cheaply and to 
more recipients than ever before. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;The exercise of 
promoting an actual listing from a seminar attendee at the beginning of a 
session demonstrates the effectiveness of Internet connections; within three or 
four hours, 40-50 buyers or buyer reps respond. &lt;/FONT&gt;
&lt;LI&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Listserves (aka 
listservers) are lists maintained by others that group contacts interested in a 
certain type of property; an email message can be tailored to a list so that a 
single message can be disseminated to several thousand recipients who are all 
interested in its content. &lt;/FONT&gt;&lt;/LI&gt;&lt;/OL&gt;
&lt;P&gt;&lt;STRONG&gt;&lt;FONT face=verdana,arial,helvetica,sans-serif&gt;He also discuses the 
following useful Real Estate Information:&lt;/FONT&gt;&lt;/STRONG&gt;&lt;/P&gt;
&lt;UL&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Jack's Book 
Revision&lt;/FONT&gt;&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Advice for 
Residential Agents &lt;/FONT&gt;&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Ways to Find 
Property Owners Who Will Sell&lt;/FONT&gt;&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;The Beauty of 
the Business&lt;/FONT&gt;&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;The Society's 
Email Broadcast Wizard&lt;/FONT&gt;&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;REcyber.com as 
a Resource&lt;/FONT&gt;&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Favorite 
Current Places on the Web&lt;/FONT&gt;&lt;/STRONG&gt;
&lt;LI&gt;&lt;STRONG&gt;&lt;FONT size=2 face=verdana,arial,helvetica,sans-serif&gt;Where the 
Commercial Industry Is Headed&lt;/FONT&gt;&lt;/STRONG&gt;&lt;BR&gt;&lt;BR&gt;&lt;/LI&gt;&lt;/UL&gt;</Description>
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                 <Keyword>Income Property On-Line</Keyword>

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                 <Keyword>Real Estate Interview</Keyword>

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                <Links>
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                  <Title>Interested in other Real Estate CyberSpace Radio interviews</Title>

                  <Synopsis>The Real Estate CyberSpace Society provides realtors with access to other top notch real estate interviews!</Synopsis>

                  <URL>http://www.recyber.com/cyberspaceradio</URL>

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